Articles
Knowledge@Wharton (Wharton Business School):
Are Your Customers ‘Clumpy’? What Binge-buying Means for Marketers
Predicting — and Monetizing — the Lifespan of a Tweet
Forbes:
Article and podcast on Customer Centricity
Academic Papers
Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
Videos
Knowledge@Wharton video: Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
Predictive Models
In Excel: http://brucehardie.com/notes/010/
R Package: https://cran.r-project.org/web/packages/BTYD/index.html (BYTD = Buy ‘Til You Die)