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Key Learning Objectives
Understand data-rich business environments and their commercial drivers (incl. how they differ from trad. businesses)
Understand and apply business metrics best practice (setting, measuring, reporting, decision-making)
Select and use relevant data tools to solve business problems (competitiveness, profitability, cash flow, marketing)
Understand and apply critical business metrics for internet marketing / direct-response marketing businesses
Apply data analysis best practice (framing the problem, developing robust predictive models, generating insights and value from data, visualising/communicating data and insights) [Read more…] about Business Analytics: PTP and Syllabus